Privacy Policy

Last Updated: October 15, 2023

At Armour Sales Store (“we,” “us,” or “our”), operating at workoutessential.com, we are committed to protecting your privacy and securing your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make purchases of our premium fitness supplements and gear.

By accessing our site and using our services, you consent to the data practices described in this Privacy Policy. If you do not agree with the data practices described, you should not use our website.

1. Information We Collect

We collect information that you provide directly to us and automatically through your use of our website:

Personal Information

• Contact details (name, email address, shipping address, phone number)
• Payment information (credit/debit card details processed through secure third-party processors)
• Account credentials (if you create an account with us)
• Communication preferences
• Order history and purchase details

Automatically Collected Information

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent on site, referring URLs)
• Location data (general geographic region based on IP address)

2. How We Use Your Information

We use the information we collect for the following purposes:

• Process and fulfill your orders for fitness supplements and equipment
• Provide customer support and respond to inquiries
• Send order confirmations, shipping notifications, and account updates
• Improve our website functionality and user experience
• Personalize content and recommendations based on your preferences
• Detect and prevent fraud, abuse, and security incidents
• Comply with legal obligations and enforce our terms of service
• Send marketing communications (with your consent where required by law)

3. Data Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: With trusted third parties who assist in operating our website, processing payments (PayPal, credit card processors), shipping orders, and marketing.
• Legal Requirements: When required by law, regulation, legal process, or governmental request.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.
• Protection of Rights: To protect the rights, property, or safety of our company, our customers, or others.

We do not sell your personal information to third parties for their marketing purposes.

4. International Data Transfers

As we serve customers globally (excluding Asia and certain remote areas), your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from your country. We implement appropriate safeguards to ensure your data remains protected in accordance with this Privacy Policy.

5. Data Storage and Security

We implement industry-standard security measures to protect your personal information:

• All payment information is encrypted using SSL technology during transmission
• We do not store complete payment details on our servers
• Our payment systems are PCI DSS compliant
• Regular security assessments and monitoring of our systems
• Access to personal information is restricted to authorized personnel only

While we implement robust security measures, no method of transmission over the Internet or electronic storage is 100% secure. We strive to use commercially acceptable means to protect your personal information but cannot guarantee its absolute security.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information under certain circumstances
• Restriction: Request restriction of processing of your personal information
• Data Portability: Request transfer of your data to another organization
• Objection: Object to processing of your personal information for direct marketing
• Withdraw Consent: Withdraw your consent at any time where we rely on consent to process your information

To exercise these rights, please contact us at [email protected]. We will respond to your request in accordance with applicable laws.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and settings
• Analyze site traffic and usage patterns
• Deliver personalized content and advertisements
• Improve our website and services

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

8. Children’s Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a revised “Last Updated” date. We encourage you to review this policy regularly.

10. Contact Us